Customer Activation Specialist

Culture and Benefits

At Simplot, we are fuelled by our purpose: We Contribute to Feeding Our World. We imagine a better future and set goals to reach it. We are committed to working as one Simplot and are guided by our shared values:

• Respect for Resources
• Spirit of Innovation
• Passion for People

We embrace diversity, equity, and inclusion. We care about creating an environment that promotes safety and wellbeing and where our people feel supported, respected and empowered. We do not tolerate any form of discrimination and are committed to providing equal opportunities for all our team members.

Simplot is passionate about cultivating a future where good ideas and inspiring possibilities have the chance to grow. We want our team members to build exciting and fulfilling careers with us and offer professional and personal growth opportunities.

The Perks

• Flexible working arrangements and a variety of engaging Health and Wellbeing programs
• Diverse Leadership Development Programs and Professional Development Support
• Employee Reward and Recognition Program 
• Bonus incentives and discounted Health Insurance 
• Sensory Club Program – Enjoy and taste our new product launches and access to our Culinary cooking sessions
• Novated Car Leasing Agreements
• Income Protection Insurance 
• Opportunity to purchase additional annual leave 

Simplot values the creativity and meaningful relationships that grow through face-to-face connection while also recognising the importance of flexibility for our team members. Our hybrid work environment includes four days in the office, with Wednesdays as our dedicated ‘Connect Day' bringing everyone together to strengthen our successful culture of innovation and collaboration.

About Our Role

We currently have an opportunity for a passionate and detail-oriented Customer Activation Specialist to join our team in a permanent full-time capacity, based at our Chifley Office. Reporting into our Senior Manager, Customer and Channel Marketing, this role plays a pivotal part in Simplot’s channel and customer marketing plans across key brands within our Independent Retail business. You will be responsible for coordinating the total Independent customer marketing calendar and designing bespoke path-to-purchase activation plans for both Metcash National and individual multi-site operators (MSOs). A strong understanding of New Product Innovation (NPI) will be essential, as this will contribute significantly to channel growth.

This role will manage the Independents activation budget and calendar, developed annually as part of the financial planning process. Building and optimising strategic partnerships with customer media partners (e.g. Local Eyes) will be key to ensuring maximum ROI from our activation investments. Collaboration across sales and marketing teams is critical, with alignment to Category Commercial Operating Plans (COP) to deliver on our 3-year Joint Business Plans (JBPs). This role also supports execution at industry trade shows and expos, with a particular focus on the National Metcash Expo in Queensland.

What You Will Do

• Develop marketing activation plans (including digital) that enhance the customer and consumer experience of our brands
• Build a tailored 3-year activation calendar for each channel/customer, aligning COP big bets, key seasonal moments, customer events, and NPI launches
• Design and execute 360-degree campaigns for all ‘gold’ big bets, aligned to our shopper path to purchase framework, across both physical and digital channels
• Contribute to achieving a top third Advantage Group score for customer activation, including online
• Deliver market innovation through our path to purchase process and third-party partnerships, while meeting agreed financial uplifts for each activation
• Execute optimal activation plans for NPI launches based on strategic priority, supported by post campaign reviews (PCRs) to drive future ROI
• Create, plan and execute selected trade shows to a 5-star level, with a key focus on the National Metcash Expo, ensuring Simplot brand presence aligns with new global guidelines
• Complete fortnightly trade visits, feeding back market intelligence to the wider Marketing team, and maintain an up-to-date Career & Development Plan on My Simplot
• Represent Activation in monthly SMAP meetings, ensure alignment of activation calendars with customer expectations, and maintain accurate management of the Activation Calendar and Budget Tracker

About You

• FMCG industry experience preferred but not essential
• Experience working in the field, with exposure to store level activations and retailer environments
• Background knowledge that supports realistic and executable field activation plans
• Ability to build strong partnerships and collaborate effectively to achieve shared goals
• Comfortable working in dynamic and uncertain environments
• Realistic understanding of what is achievable in market execution
• Strong customer focus and ability to deliver customer-centric solutions
• Strategic thinker with the ability to translate future opportunities into actionable plans 

Ready to Grow Your Career?

Join us and help shape customer‑led activations that make a real difference in stores and with our retailer partners. Apply now and take the next step in your marketing career.

Applications close Friday 10th April 2026. Suitable candidates will be contacted prior to closing date. 

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