Share this Job

Marketing Automation Specialist

Date: 21-Nov-2022

Location: Melbourne, VIC, AU, 3194

Company: Simplot

Simplot Australia is a food manufacturing and agriculture business encompassing potato, vegetable, seafood, and sauce operations that supply a wide range of frozen, shelf-stable and chilled products to Australia and New Zealand’s major retail and food service customers. 


As a leading provider of quality, nourishing and sustainable food, we are focused on creating food Australians and New Zealanders love by maximising value from the best Australian-grown produce and global seafood. Our iconic brands have been an integral part of Australian life for generations, and include the likes of Leggo’s, Birds Eye, Edgell, John West and Chiko.


We have five manufacturing sites in Australia and six sales sites and employ almost 2000 people across these operations. We are an integral part of the global J.R. Simplot Company.

Culture and Benefits:


At Simplot, we are fuelled by our purpose: We Contribute to Feeding Our World. We imagine a better future and set goals to reach it. We are committed to working as one Simplot and are guided by our shared values: 


  • Respect for Resources
  • Spirit of Innovation
  • Passion for People


We embrace diversity, equity, and inclusion. We care about creating an environment that promotes safety and wellbeing and where our people feel supported, respected and empowered. We do not tolerate any form of discrimination and are committed to providing equal opportunities for all our team members.


Simplot is passionate about cultivating a future where good ideas and inspiring possibilities have the chance to grow. We want our team members to build exciting and fulfilling careers with us and offer professional and personal growth opportunities.

The Perks:


  • Flexible working arrangements and a variety of engaging Health and Wellbeing programs
  • Diverse Leadership Development Programs and Professional Development Support
  • Employee Reward and Recognition Program 
  • Bonus incentives 
  • Discounted Health Insurance and Gym Memberships
  • Sensory Club Program – Enjoy and taste our new product launches and access to our Culinary cooking sessions
  • Novated Car Leasing Agreements
  • Income Protection Insurance 
  • Opportunity to purchase additional annual leave 


Simplot Australia values the innovation and relationship building that comes from face-to-face connection but also recognises the need for flexibility in the lives of our team members. This is why we have a hybrid work environment, with one dedicated day per week where we all come together to maintain our successful culture of innovation, connection and collaboration.

About our role:


As part of our ongoing commitment and strategy to grow new digital platforms and deliver exceptional user experiences, we have a newly created permanent opportunity for a data savvy and enthusiastic Marketing Automation Specialist to join our Commercial Business. Based at our Head Office in Chifley, Melbourne, and reporting into the Content Strategy Manager you will be responsible for the day-to-day operations of the Marketing automation suite of tools.

What you will do:


This exciting opportunity has been created to take responsibility for the technical build of B2B and B2C customer journeys as well as supporting email campaigns to drive acquisition and retention of customers.  


The role will build and execute cross-channel campaigns across our marketing automation technology platform and work collaboratively with brand and communication teams to deliver personalised, relevant communications to our customers and continually experiment, test and learn to improve engagement


Your responsibilities will be varied and include the below.


  • Collaborate with the brand team and communication team to bring new customer journeys to life and optimise existing.
  • Ability to write SQL and use Marketing Automaton to create audiences for customer journeys. 
  • Lead ongoing tracking, analysis and reporting of email activity and conversion goals to deliver on objectives. 
  • Develop and support solutions that deliver a calendar of cross-channel campaigns across Email, Push and Web channels within the Marketing Automation platform. 
  • Leverage knowledge of Salesforce Pardot to develop email campaigns which leverage lifecycle customer journeys and optimisation through creative testing, multivariate and A/B testing.
  • Foster strong working relationships and synergy with the Category teams across the business, particularly Commercial. 
  • Monitor and build relationships with agencies and media to ensure high standards of work and deliverables are met.
  • Share insights and best practice recommendations with marketing team for ongoing optimisation.

About you:


To be successful you will have the ability to think creatively and bring innovative solutions to marketing challenges, experience with the following will be advantageous:


  • You will be a strong storyteller with excellent writing skills. CRM platform experience is essential. Including strong marketing platform experience in Salesforce Marketing Cloud and Pardot. You will bring experience in building end to end customer journeys. 
  • Strong experience managing SQL queries.
  • Experience in executing digital engagement through a range of channels and platforms including eDMs, Salesforce Pardot, social media web, and other tools
  • Strong technological literacy across a range of products and platforms – with experience in targeted digital growth 
  • Demonstrated project management and communication (verbal and written) skills and high attention to detail in working with internal and external stakeholders at all levels of business
  • Solid understanding of data analytics, including knowledge of analytics software such as Google Analytics
  • Excellent interpersonal skills with a collaborative attitude and outgoing personality
  • A can-do attitude and a willingness to further learn and progress within the digital space


If this sounds like you, please apply online now!




Job Requisition ID: 11753 

Travel Required: None 

Pay Grade: Global Grade 4 

Location(s): Chifley Business Park Office - Melbourne 

Country: Australia 


Simplot is an equal opportunity employer and encourage Aboriginal and Torres Strait Islander people to apply. If you feel you would be a great addition to our team please apply online today, we would love to hear from you. If you require technical assistance, please email us at