Marketing Manager Research & Consumer Insights - Boise, ID
Boise, ID, US, 83702-6924
The J.R. Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.
Summary
We are currently pursuing a Market Research and Consumer Insights Manager that can cultivate deep market, operator and consumer insights to drive global business action and growth. The role will work closely with marketing, cross functional and cross regional key stakeholders to guide best practice methodologies to solve for key business problems. Applying expertise in consumer and market research, syndicated data, and application of advanced analytics for development of future strategies and opportunities will be critical.
This role will be an enterprise-wide resource, providing critical insight and foresight to shape future strategy and validate immediate plans and projects. As a support to the Global Product team they will play a key role in ensuring the 3 year innovation pipeline and rollout plan is validated and robust. This role will also work closely with Insights team in APAC to leverage knowledge, capabilities and suppliers to support global efforts.
A measure of success of this role is the delivery of robust global brand health tracking, concept testing & bespoke research studies with actionable recommendations for growth, that are taken forward into commercial plans.
Key Responsibilities
- Facilitate and participate in the development of long-term strategic front-end innovation process and validation.
- Manage external, custom research projects, from brief to completion, to ensure all objectives are met within time and budget
- Provide stewardship for all external insights agencies to ensure they are performing and delivering to expectation
- Provide global insights and timely reports to teams that inform brand and business growth and be a champion for the end user and consumer voice
Typical Education
Bachelor’s degree (B.A. or B.S.) from 4 year college or university; 8+ years related experience and/or training
Relevant Experience
|
8+ years related experience and/or training |
Other Information
- Proven experience as an insights manager in a research agency or multinational company
- Proven experience leading global research is highly desired.
- Excellent analytical skills with proficiency in data analysis tools (looker studio).
- Strong communication, interpersonal skills and attention to detail.
- Ability to think strategically and execute methodically.
Job Requisition ID: 22965
Travel Required: Less than 10%
Location(s): Simplot Headquarters - Boise
Country: United States
**The J.R. Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status. **