Business Analyst Digital Marketing - Boise, ID

Summary

The Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes.

The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.

Key Responsibilities

Business Analysis & Requirements Management

• Partner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology initiatives.
• Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
• Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
• Identify risks, dependencies, process gaps, and business impacts during project planning.
• Ensure requirements are clearly documented and approved before development begins.

Website & Digital Marketing Project Delivery

• Coordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing platforms.
• Ensure digital projects align with business priorities, customer needs, and technical capabilities.
• Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.
• Manage project timelines, milestones, and delivery expectations

Testing & Quality Assurance

• Support user acceptance testing (UAT) and validation of delivered solutions.
• Verify development work meets documented requirements and acceptance criteria.
• Coordinate defect identification, resolution, and retesting activities.
• Ensure completed solutions support business needs and provide a positive user experience.

Additional Responsibilities

Stakeholder Communication & Governance

• Serve as a primary liaison between business stakeholders and development teams.
• Provide regular updates on project status, sprint progress, and delivery outcomes.
• Manage project documentation, requirements, decisions, and meeting artifacts.
• Support governance processes, prioritization discussions, and resource planning activities.

Reporting & Continuous Improvement

• Track delivery metrics, project performance, sprint velocity, and team capacity.
• Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.
• Support development and maintenance of digital operations dashboards and reporting.
• Contribute to continuous improvement of website and digital marketing delivery practices.

Typical Education

Bachelor's degree (BA or BS) from 4-year college or university

Relevant Experience

Other

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
• 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role.
• Experience gathering and documenting business requirements and user stories.
• Experience working within Agile delivery environments.
• Strong facilitation, communication, and stakeholder management skills.
• Experience managing competing priorities and multiple projects simultaneously.
• Strong analytical and problem-solving skills.

Preferred

• • Experience supporting website platforms and content management systems (Contentful preferred).
  • Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms.
  • Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools.
  • Scrum Master certification (CSM, PSM, or equivalent).
  • Experience supporting global or multi-regional organizations.