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Senior Brand Manager - Plant Based Protein

Date: 16-Nov-2021

Location: Melbourne, VIC, AU, 3194

Company: Simplot

Simplot Australia is a food manufacturing and agriculture business encompassing potato, vegetable, seafood, and sauce operations that supply chilled, frozen, and shelf-stable products to Australia's major retail and foodservice markets.


We are home to some of Australia's most loved and trusted food brands, including Birds Eye, Edgell, Leggo's, John West, and Chiko. We have six Australian manufacturing sites and employ more than 2,000 people across Australia and New Zealand.


As a leading provider of quality, nourishing and sustainable food, we are focussed on bringing to life Aussie grown produce. We embrace sustainable practices that care for our planet's precious resources today and for generations to come. We are an integral part of the global JR Simplot Company.

Culture and Benefits:


At Simplot, we are fuelled by our purpose: We Contribute to Feeding Our World. We imagine a better future and set goals to reach it. We are committed to working as one Simplot and are guided by our shared values: 


  • Respect for Resources
  • Spirit of Innovation
  • Passion for People


The safety and wellbeing of our people, contractors, and communities are priorities for us, which is why we require any new starter to be fully vaccinated against COVID-19 to work with us.


We embrace diversity, equity, and inclusion. We care about creating an environment that promotes safety and wellbeing and where our people feel supported, respected and empowered. We do not tolerate any form of discrimination and are committed to providing equal opportunities for all our team members.


Simplot is passionate about cultivating a future where good ideas and inspiring possibilities have the chance to grow. We want our team members to build exciting and fulfilling careers with us and offer professional and personal growth opportunities.

The Perks:


  • Flexible working arrangements and a variety of engaging Health and Wellbeing programs
  • Diverse Leadership Development Programs and Professional Development Support
  • Employee Reward and Recognition Program 
  • Discounted Health Insurance and Gym Memberships
  • Sensory Club Program – Enjoy and taste our new product launches daily including access to our Culinary cooking sessions
  • Novated Car Leasing Agreements

About our role:


Due to our rapid growth in the Plant Based category, an exciting 12 month fixed-term opportunity for an experienced and energetic Senior Marketer to join our team as a Senior Brand Manager – Plant Based Protein. Reporting into the Head of Brand Communications and Digital, you will look after the Birds Eye plant based range in Retail and our foodservice offering.  Your purpose is to ensure achievement of relevant targets for growth, innovation, profitability, and comms within the Plant Based category.


Located at our Mentone head office, you will lead the creation of the strategic category plan for Plant Based Protein in both Retail and Foodservice while supporting the marketing teams doing the same in New Zealand and International.  This includes taking ownership of executing key initiatives in Australia to achieve brand goals.

What you will do:


Responsibilities include, but are not limited to:


  • Leading the development of brand communication and activation plans, along with the strategic category plan for Plant Based Protein.  
  • Presenting marketing strategies to key customers. Actively participate in customer category reviews.
  • Lead the development of the brand innovation plan and implementation across all channels.
  • Working in collaboration with the Head of Insights and relevant agencies, lead the development of research projects to derive key consumer insights to validate innovation and comms initiatives.
  • Manage an A&P budget for both Retail and Foodservice.
  • Collaborate with the Revenue Management team to develop pricing strategies for Plant Protein across the different channels and markets. 


The role is high profile and will require you to build strong working relationships with the internal cross-functional teams and individuals as well as external stakeholders, suppliers, and agencies.

About you:


We are seeking a seasoned commercial marketer who has a proven track record of driving profitable growth and brand equity. 


Naturally, you are curious, and highly motivated. You will bring a growth mindset and good business acumen. Your ability to manage and influence a wide variety of internal and external stakeholders is crucial.


This role is a great opportunity to work within a highly innovative and growing category.


If this sounds like you, please apply online today 

Job Requisition ID: 6514 

Travel Required: Less than 10% 

Location(s): Chifley Business Park Office - Melbourne 

Country: Australia 


Simplot is an equal opportunity employer and encourage Aboriginal and Torres Strait Islander people to apply. If you feel you would be a great addition to our team please apply online today, we would love to hear from you. If you require technical assistance, please email us at