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Digital Channel Manager

Date: 16-Nov-2022

Location: Melbourne, VIC, AU, 3194

Company: Simplot

Simplot Australia is a food manufacturing and agriculture business encompassing potato, vegetable, seafood, and sauce operations that supply a wide range of frozen, shelf-stable and chilled products to Australia and New Zealand’s major retail and food service customers. 


As a leading provider of quality, nourishing and sustainable food, we are focused on creating food Australians and New Zealanders love by maximising value from the best Australian-grown produce and global seafood. Our iconic brands have been an integral part of Australian life for generations, and include the likes of Leggo’s, Birds Eye, Edgell, John West and Chiko.


We have five manufacturing sites in Australia and six sales sites and employ almost 2000 people across these operations. We are an integral part of the global J.R. Simplot Company.

Culture and Benefits:


At Simplot, we are fuelled by our purpose: We Contribute to Feeding Our World. We imagine a better future and set goals to reach it. We are committed to working as one Simplot and are guided by our shared values: 


  • Respect for Resources
  • Spirit of Innovation
  • Passion for People


We embrace diversity, equity, and inclusion. We care about creating an environment that promotes safety and wellbeing and where our people feel supported, respected and empowered. We do not tolerate any form of discrimination and are committed to providing equal opportunities for all our team members.


Simplot is passionate about cultivating a future where good ideas and inspiring possibilities have the chance to grow. We want our team members to build exciting and fulfilling careers with us and offer professional and personal growth opportunities.

The Perks:


  • Flexible working arrangements and a variety of engaging Health and Wellbeing programs
  • Diverse Leadership Development Programs and Professional Development Support
  • Employee Reward and Recognition Program 
  • Bonus incentives 
  • Discounted Health Insurance and Gym Memberships
  • Sensory Club Program – Enjoy and taste our new product launches and access to our Culinary cooking sessions
  • Novated Car Leasing Agreements
  • Income Protection Insurance 
  • Opportunity to purchase additional annual leave 


Simplot Australia values the innovation and relationship building that comes from face to face connection but also recognises the need for flexibility in the lives of our team members. This is why we have a hybrid work environment, with one dedicated day per week where we all come together to maintain our successful culture of innovation, connection and collaboration.

About our role:


As part of our ongoing commitment and strategy to grow new digital platforms and deliver exceptional user experiences, we have a newly created permanent opportunity for a Content Strategy Manager to join our Commercial Business. Based at our Head Office in Chifley, Melbourne, and reporting into the Head of Brand Communications & Digital this exciting opportunity has been created to provide strategic leadership and responsibility for marketing technology solutions and content delivered across Retail and Foodservice.  


The Content Strategy Manager will also be responsible for providing high-level Coaching, Mentoring and Management of a team of 3 (consisting of Content Manager, Digital Analyst and Marketing Automation Specialist).  

What you will do:


In this role, you will lead the architecture of web & mobile applications.  Combined with creative communication skills to coach a team to develop, implement, track and optimise content for user experience across all digital and social channels.


Your responsibilities will be varied and include the below.


  • Develop and drive the digital marketing strategy to optimise user experience across web platforms, socials, marketing automation (Pardot) and other digital touchpoints. 
  • Optimise brand and business value through timely tracking, measuring and analytics reporting on all digital 
  • Growing existing & build new channels to reach new audiences 
  • Developing a comprehensive content strategy and design system that works well in the Simplot environment. Establish workflow for requesting, creating, editing, publishing, and retiring content.
  • Demonstrate an ability to walk the line between the business and IT and be comfortable having complex technical conversations. 
  • Serve as the business lead for the content management system and other marketing technology systems. 
  • Build close working relationships with key agencies and media partners. Monitor agency deliverables to ensure a high standard of work with a focus on constant improvement. 
  • Educate and lead best practice in new digital media and technology innovations for the marketing team

About you:


We are seeking an experienced Digital Marketer with minimum 8+ years experience, who is comfortable making decisions with limited knowledge and ready to pivot as you get more information.  You will bring a growth mindset and good business acumen. Your ability to manage and influence a wide variety of internal and external stakeholders is crucial as is your strong customer relationship skills and ability to deliver customer-centric solutions.


You will have relevant experience in digital content creation and relevant Marketing experience within a similar role. You will have strong technological literacy across a range of products and platforms – with experience in targeted digital growth.


This is exceptional career opportunity for a highly motivated individual to join a rapidly growing and innovative channel and progress your career within Simplot.  


If this sounds like you, please apply online now!




Job Requisition ID: 11715 

Travel Required: None 

Pay Grade: Global Grade 5 

Location(s): Chifley Business Park Office - Melbourne 

Country: Australia 


Simplot is an equal opportunity employer and encourage Aboriginal and Torres Strait Islander people to apply. If you feel you would be a great addition to our team please apply online today, we would love to hear from you. If you require technical assistance, please email us at